This world is changing every second, new information and ideas are being churned out at the speed of light. Some people try to keep up with this fast pace world, some decide to stay behind while some run ahead and become pioneers. And one of the examples of pioneers I came across recently is the online fashion retailer, Myntra.
They shut down their Myntra.com website services on the 15th of May, 2015 to run their business solely through the Myntra App. It is a step that has revolutionized the Indian online shopping scene. Of course if you do not stay on top of the happenings in the online world, this may have not caught your attention but is is one of the best things to have happened for online shopping enthusiasts.
I am not lazy but having to switch on my laptop for online shopping and then clicking links to open products and look around was sometimes too much work especially since I could only do it at home. But now I can be in any corner of the world and just with my smartphone in one hand, I have access to everything I might need. And statistics given by Myntra indicate that the majority of the traffic they receive and their sales are generated through mobile. So I am guessing I am a part of the majority!
I love trying new things so obviously I downloaded the Myntra App as soon as I learned about it. I am not an App-novice (totally made up that term, I’m cool like that) so it was not totally new for me but having so many products and options in my little phone felt exciting.
And during a Myntra Quest contest held yesterday on their App, I was able to scroll through the Myntra App to get a feel of it. It was pleasing to the eye, easy to navigate through and I loved that they had still kept their style of product display – each product had a few shots to scroll and see.
Going from online to App only is a bold move and it will time a bit of time for all of us to get used to having only the App version but I am convinced that shopping through Phone Apps is every bit as exciting and productive, if not more than, shopping through online stores/websites. I experienced a couple of App crashes while peeking through it but I am sure, they will sort things out and be on to of their game. Myntra App is available for all kinds of smartphones – Windows, iPhone and Android devices!
Disclaimer: Not a sponsored/collaboration post. All opinions expressed are 100% genuine and honest, and based upon my experience.